Volume I, Number 2
 

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Profile
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Andy Dolich: Marketing Director

Andy Dolich is recognized as one of the nation's most innovative and respected sports executives, bringing to AmericaOne 26 years of marketing expertise in the professional sports business. Prior to joining the San Francisco-based America's Cup challenge, Dolich worked in Major League Baseball, the National Basketball Association, the North American Soccer League and the National Hockey League.

"I am proud to be a member of the world-class team that Paul Cayard has assembled in our quest to bring back the America's Cup to the U.S.," Dolich says. "The corporate sponsorship opportunities provided by AmericaOne are as exciting as any project that I have seen in sport."

In his 15 years with the Oakland Athletics, Dolich was the driving force behind transforming the Oakland Coliseum into Northern California's safest, cleanest and most popular venue for family entertainment. Under his direction, the A's season ticket sales jumped from 326 to more than 16,000 in the early 1990s. The A's drew 2.9 million fans in 1990, setting a single-season attendance record for a Bay Area sports team.

Subsequently, Dolich, who completed his tenure with the A's as executive vice president, was described as having hit a grand slam in bringing the A's to the Bay Area community. As Marketing Director for AmericaOne, he figures to achieve a similar result for the sailing syndicate.

As the leader of the marketing team, he's responsible for positioning AmericaOne in the most favorable manner possible. He presents the AmericaOne program to corporate sponsors while keeping the syndicate's promotional and fund-raising efforts on course.

"My idea was to bring in someone who didn't necessarily know a lot about sailing, but who had experience with sports marketing, who knew how to package us properly, and who had a good reputation within the corporate world," says AmericaOne CEO Paul Cayard. "Andy has all that."

Working with Dolich are Sue Maffei Plowden and Ron Rosenberg, as well as Cayard and COO Laurent Esquier. "I have a high degree of confidence that the mix we've created will get us the financial support we need to mount a successful campaign," Cayard adds.

Dolich, who is on the Board of Directors for both the International Sports Marketing Association and the Bay Area Sports Hall of Fame, also served as president of the Golden State Warriors basketball team during the 1994-95 season. He is a graduate of American University, with a Master's Degree from Ohio University in Education and Sports Administration. Andy and his wife, Ellen, have three children. They reside in Alameda, California.


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