Volume I, Number 2
 

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Cover Story
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San Francisco: Ideal America's Cup Venue

The goal of AmericaOne is to win the America's Cup and then defend it in 2003 on San Francisco Bay.

Citibank Cup
The Golden Gate is a dream setting for this prestigious regatta. San Francisco is a cosmopolitan city of international renown, and the bay, surrounded by the region's rolling hills, is a natural amphitheater, providing a spectacular viewing opportunity for race watchers. (Click on the image to see a larger photo.)

The America's Cup competition has long been criticized for being inaccessible in that it's traditionally held several miles offshore, where only a limited number of people can view it. Having the races in San Francisco Bay would open the event to the largest number of spectators in Cup history. For the first time, sports fans could truly watch the intricate maneuvers of the magnificent sailing machines from the shore.

In his letter supporting the AmericaOne challenge, San Francisco Mayor Willie Brown says, "It is fitting that San Francisco be engaged in this 146-year-old friendly and prestigious international competition, a program that will bring favorable attention to the City of San Francisco as one of the leading commercial centers. It is also, of course, a city the world loves and will give AmericaOne an international audience as you design, build, test and race America's Cup yachts on the waters of San Francisco Bay."

The corporate partners needed to stage an international sporting event of the caliber of the America's Cup -- as with the Olympics and other major professional sports -- demand high visibility in return for their financial support. San Francisco Bay provides a one-two punch. It increases viewing opportunities, which, in turn, provides the visibility the corporate backers are seeking.

"Sport has become a very powerful marketing tool, but sailing, in some ways, hasn't made the steps it needs to make," says skipper Paul Cayard. "I think bringing the races right here to San Francisco Bay would be exactly what the America's Cup needs."

The AmericaOne mission is to make this dream a reality -- to return the America's Cup to America and stage a spectacular defense on the glittering waters of San Francisco Bay.


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