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Louis Vuitton Renews Its Long
Association With the America's Cup

PARIS, -- OCTOBER 20, 1998 -- Louis Vuitton formally announced its continuing assocation with the world's oldest sporting trophy, the America's Cup, which will take place in New Zealand at the beginning of the third millennium.

Louis Vuitton, founded in 1854, just three years after the first competition for the America's Cup, will again be associated with the event by lending its name to the challenger elimination series: the Louis Vuitton Cup. The Louis Vuitton Cup will begin in late October, 1999, just a few days after the heads of state meetings of the Asia Pacific Economic Conference (APEC) in Auckland. Racing will continue through February 2000. The winner of the Louis Vuitton Cup will have the right to race against the current holders of the America's Cup, Sir Peter Blake's syndicate Team New Zealand.

Louis Vuitton will be responsible for communications and organization of the media centers, and for the first time will be highly visible on the race course for the final America's Cup match.

World coverage of the event is expected to be significant. In 1995, the Louis Vuitton Cup and the America's Cup were viewed by over 4 billion viewers during over 600 hours of broadcasting in 172 countries.

The Pacific Basin, where Louis Vuitton Malletier has a large presence, is where the big events of the year 2000 will take place; the Louis Vuitton Cup, the America's Cup and the Sydney Olympic Games.

About The AmericaOne Challenge

AmericaOne is dedicated to recapturing the America’s Cup by applying U.S. technology in computer equipment, aerodynamics, hydrodynamics, sail design, naval architecture and structural engineering to America's Cup sailboat design. Technology partners include Hewlett-Packard, Bellcore/SAIC and Ford Motor Company/Visteon. The AmericaOne team is comprised of 43 professionals, including 30 members of the design team actively working on the research and design of its sailboats. Operating since June 1, 1996, AmericaOne is the challenger on behalf of San Francisco’s St. Francis Yacht Club.

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For additional information, contact:
Louis Vuitton Press Office, Ph. 33 1 55 80 34

For additional information on AmericaOne, contact:
Gina Von Esmarch
E-mail: gvonesmarch@americaone.org
Phone: 415-474-3425
Fax: 415-474-3571


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