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Major League Talent Joins AmericaOne

SAN FRANCISCO, California (November 21, 1996) — AmericaOne announced today additions to its San Francisco-based America's Cup challenging syndicate. Andy Dolich has been named director of marketing, and Sue Maffei Plowden is the sponsorship and communications manager.

Andy Dolich, of Alameda, Calif., is recognized as one of the nations most innovative and respected sports executives. Dolich is a graduate of the prestigious Ohio University Sports Management Program and is a 25-year veteran of the professional sports business, having worked in the National American Soccer League, the National Hockey League, the National Basketball Association, and Major League Baseball. He was instrumental in changing the focus of sports advertising with the award-winning Oakland A's "Billyball" campaign of the early 1980s.

In his 15 years with the A's, Dolich was the driving force behind transforming the Oakland Coliseum into Northern California's safest, cleanest and most popular venue for family entertainment. The A's drew 2.9 million fans in 1990, setting a single-season attendance record for a Bay Area sports team.

As President of the Golden State Warriors NBA team from 1994-95, Dolich helped guide the Warrior's organization through a change of ownership and restructuring and focused negotiations on a new arena for the team.

Dolich says, "The AmericaOne challenge embodies all the elements that are essential for success: an experienced team of professionals led by skipper Paul Cayard, a committed Northern California civic and business community, and a clear vision of what it takes to return the America's Cup to the United States."

Sue Maffei Plowden, of Jamestown, R.I., has worked as a marketing and communications consultant for many key sporting events. She was involved with the strategic planning and on-site operation of AT&T's Global Olympic Village, a 90,000 sq. ft. pavilion for athlete hospitality and consumer activities at Centennial Olympic Park during the 1996 Summer Olympics.

Maffei Plowden was involved with the last two America's Cups, as sponsor and media liaison for TAG Heuer Challenge, the New Zealand challenger, in the 1995 America's Cup; and as director of sponsor fulfillment and media relations for the America³ Foundation, successful defender of the 1992 America's Cup. In these roles, she directed shoreside and on-the-water activities for sponsors AT&T, Coors Brewing Company, Chevrolet, Digital Equipment, Polo/Ralph Lauren, and TAG Heuer.

Paul Cayard, AmericaOne skipper, commented, "Andy's depth of experience with major-league sports and Sue's background in both sponsorship and the America's Cup, are a tremendous boost to our marketing efforts and our capability to bring sailing to the public."

For more information, contact:
Sue Maffei Plowden, 415-474-3425



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