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Leading Sports Marketing Executive Corey Busch Joins AmericaOne as Director of Development and Sponsor Relations

SAN FRANCISCO, California (April 6, 1998) — AmericaOne, the St. Francis Yacht Club’s challenger for the 2000 America’s Cup announced today that Corey Busch has been retained as AmericaOne’s Director of Development and Sponsor Relations. Busch, regarded as a leading sports marketing executive, served for 14 years as executive vice president of the San Francisco Giants professional baseball team and as chairman and CEO of Golden Gate Productions, an independent television production and sports marketing company in San Francisco.

"Corey is a dynamic addition to the AmericaOne marketing team — he brings very versatile skills to the negotiations table having served as press secretary to San Francisco Mayor George Moscone and senior vice president of a well-known national public relations firm," remarks Paul Cayard, AmericaOne and CEO. "In this position you need to have a player that understands all aspects of sports management and marketing and I know Corey both meets and exceeds our high standards."

Busch’s mandate is to develop and implement sponsor-partnerships which meet the individual goals, objectives and needs of AmericaOne sponsors, and to oversee an overall communications and marketing effort. His direct experience in the sports business world further qualifies Busch for this position.

In his capacity as executive vice president of the Giants, Busch directed all business operations of the organization, including marketing, sponsorship, and broadcasting. With the aggressive development of major sponsor partnerships and the team’s innovative changes in the development and marketing of its broadcast properties under his leadership, the Giant's tripled its annual revenues.

"I too must admit that I did my due diligence when interviewing with AmericaOne for this position — and over a very short period of time I was sold on the concept of being a part of this challenge," said Corey Busch, AmericaOne Director of Development and Sponsor Relations. "This is an incredibly exciting opportunity for me to be a part ofcreating the type of sponsor-partnerships which are critical to AmericaOne’s fundraising efforts while enhancing the resources the syndicate needs to win the America’s Cup and bring this international event to San Francisco. I believe AmericaOne has the talent to make their vision a reality." Busch replaces former director of marketing and colleague, Andy Dolich.

AmericaOne, the St. Francis Yacht Club’s challenger for the 2000 America’s Cup, is dedicated to recapturing the America’s Cup through a commitment to excellence, utilizing the power of U.S. technology including: aerodynamics, hydrodynamics, sail design, naval architecture and structural engineering. Technology partners include Science Applications International Corporation (SAIC) and Failure Analysis.

Operating since June 1, 1996, the AmericaOne team is comprised of twenty-nine people actively working in design/technology, operations, sailing, marketing, media and public relations.

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For further information, please contact:
Gina Von Esmarch e-mail: gvonesmarch@americaone.org
Phone: 415-474-3425
Fax: 415-474-3571


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