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Challenger Syndicates Move Towards Auckland:
Excerpts from Cayard's September Seahorse Column

SEPTEMBER, 1998 — The world's premier grand prix sailing magazine, Seahorse - International Sailing, regularly features AmericaOne 's Paul Cayard as a columnist. In the September issue of Seahorse, Paul engages in frank discussion of syndicate planning, the impact of the Whitbread on the Cup and other topics as the "race before the race" heats up:

On the Challenger Series:

"I have been back to work at AmericaOne for a few months. A few bumps in the road have delayed the signing of the US television deal with ESPN, which would put racing on air from the challenger semi-finals right through to the Cup final for a total of about 85 hours. Getting this deal done is a key to selling sponsorship deals for the challengers. It looks as if Louis Vuitton will be the title sponsor of the Challenger Elimination Series. This is another key piece of the puzzle because Louis Vuitton does so much to promote not only the Challenger Series but also the Cup itself . . . ."

On the Impact of the Whitbread:

"...the time is growing nearer and sponsors are more and more aware that the America's Cup is coming soon. This has certainly been my impression out talking to the corporate leaders. I have also noticed that the Whitbread touched more people than we know, and inevitably the first five minutes of any conversation I have these days centers around some spot in the Southern Ocean with 30 foot waves and 45 knots of wind. I actually impress with myself for not getting to 60 foot waves and 60 knots of wind yet. Maybe next year. But the bottom line is that a lot of corporate money, probably something like $150 million US dollars, has to pour into America's Cup campaigns over the next six months if there are going to be twelve challengers in Auckland in November, 1999. The deadline to build a boat, even for one-boat campaigns, has to be March, 1999. That is going to be a challenge in itself."

On the Progress of Viaduct Basin Development:

"...the America's Cup village is going to be a great venue for hosting the event. It will centralize all the activities around the Cup and create a 'Big Time Event' atmosphere. This is a critical factor if the Cup is to create the commercial value that it needs to justify the cost. I think the millennium will also be a bigger deal than we now realize, and many people will show up in Auckland simply because of that."

On Upcoming Events:

"I am looking forward to racing with AmericaOne on the one-design 48 illbruck-PINTA in the St. Francis Yacht Club's Big Boat Series. I am looking forward to sailing in this competitive fleet on short courses and working with John on our afterguard relationship in preparation for the Cup. Both Hawa| and S.F. Bay are on my shortlist of favorite venues for racing. John and I will also be participating in the Bermuda Gold Cup in October to start sharpening up our match racing, along with others from the AmericaOne team."

Seahorse is published by England's Royal Ocean Racing Squadron, one of the world's oldest and most distinguished yacht racing clubs. Seahorse routinely covers the top grand prix sailing events, including the America's Cup, Key West Race Week, the Champagne Mumm Admiral's Cup, 18 foot skiffs, Olympic Class regattas and others. Exciting shots from Marine Photographers such as Rick Tomlinson, Daniel Forster, Billy Black are routinely featured. To read the rest of Paul's Seahorse column, pick up a copy of this month's issue at your local marine retailer. For back issues or to subscribe, go to the Seahorse Web site.

For additional information on AmericaOne, contact:
Gina Von Esmarch E-mail: gvonesmarch@americaone.org
Phone: 415-474-3425
Fax: 415-474-3571



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